Found in: send a birthday cake
You can have your cake, and sprinkles too!
The story of our great sprinkle swap
For something that is often revered as culinary pixie dust, sprinkles are full of not-so-festive ingredients.
Have you ever tasted a sprinkle? They look fun, but they don’t really have a taste. So why do we add them to the treats we celebrate special occasions with? I mean… what’s a sundae without sprinkles? And a birthday cake without sprinkles? Boo.
A quick look at ingredients of traditional sprinkles shows where the fun stops — corn syrup, a dozen or more artificial colors, artificial flavors, a thickener, and food-grade wax. Any food with a code name (looking at you fd&c Blue!) probably tastes like the chemical formulation it’s made from.
We like to pay attention to these things. So we swapped our trusty sprinkles for something better!
Now, we cover our birthday cakes in sprinkles that are colored with vegetable and spices. Don't get me wrong, they are still festive and bright. They're just made with ingredients that doesn’t make us cringe when creating the ingredient label … sugar, cornstarch, rice flour, and colorings (turmeric, annatto, vegetable juices, & beta-carotene). They taste like dried sugar frosting, they look fun, and they’re made with decent ingredients. Win, Win, Win!
We are so happy about them, we went from a sprinkling of sprinkles on our birthday cakes to a dredging!
If you are celebrating something else besides a birthday, just tell us in the notes of your order. We’ll break out the sprinkles for you!